Welcome to the Better Collective UK Bookmaker Awards. The 2022 Awards took place in Amsterdam alongside iGB Live! at an exclusive and intimate ceremony.
At Better Collective, players and sports bettors are at the heart of everything we do, and we want to provide them with the best information on UK bookmakers to help them make the best choices for their individual needs. We created these awards for UK based bettors to enable them to do just that.
Our categories are determined after extensive market research. This allows us to get to the heart of what bettors in the UK want, how they make purchase decisions and what factors they care about when choosing a bookmaker. The awards process is fully transparent and all of the results are data driven, the result of 12 months of data collection and live testing across the market.
The winners were presented in Amsterdam, where we celebrated the best bookmakers in the UK alongside the Better Collective Awards for Denmark, Sweden and Poland. You can find more details on the categories below or to learn more about the process and methodology please visit the Awards homepage.
Jacqui Oatley MBE is one of Britains leading sports broadcasters and commentators.
With over two decades of experience, the event host and keynote speaker was the first female commentator on the BBC’s flagship show Match of the Day and is the current lead commentator for Sky Sports Women’s Super League coverage.
Manish Bhasin is globally recognised as the face of the Premier League, broadcasting official match day coverage to over 500 million viewers worldwide every week.
The passionate Leicester fan has enjoyed his current role for 6 years, on sports networks across India, America, Canada, Africa and Australia, working alongside footballing legends such as Michael Owen and Ian Wright.
For 14 years he was a regular anchor for BBC TV in the UK, hosting BBC 1’s flagship programme Football Focus as well as the Football League Show. He is an entertaining and professional awards host – having fronted 5 editions of the PFA Player of The Year Awards – interviewing the likes of Mo Salah, David Beckham and Virgil Van Dijk.
In his spare time, Manish is a keen golfer and an ambassador for Prince Charles’ British Asian Trust charity which raises money for causes in South East Asia. He’s often seen playing cricket for ‘The Lords Taverners’ children’s charity.
One of the highest goal scorers in the history of the Premier League, Robbie Fowler is a British footballing legend and accomplished sports speaker known for his time at Liverpool Football Club. A Liverpudlian by birth Fowler was frequently called upon to appear as a football speaker at sporting clubs and after dinner speaker events. He remains hugely popular amongst both Liverpool and England fans. Scoring an impressive one hundred and eighty-three goals for Liverpool, Robbie Fowler spent eight years playing on the Reds senior team and became known as ‘God’ by The Kop.
Fowler is known as one of the most revered players in the Club’s history and a proud local boy and fan before his first appearance on the youth team in 1991. Although he is most well-known for his time at Liverpool, Fowler also played for a number of other British clubs and is known for his work as a football speaker for both Leeds United and Manchester City. Such was Fowler’s impact at Liverpool, he was the only player to appear in all of the competitive matches of the 1994/95 season and won the PFA Young Player of the Year Award in both 1995 and 1996.
Despite his departure from Liverpool in 2001 Robbie Fowler continues to work as a football speaker for the club, his stories span some of the clubs most successful years and mark him as a highly sought after sports speaker. As well as garnering a successful domestic career, Robbie Fowler also starred as a player for England, earning twenty-six caps in the process.
Whilst playing for England Fowler took part in a number of major international tournaments, including the 2002 World Cup, and scored seven goals. Following his retirement from professional football in 2012 Robbie Fowler has gone on to work successfully in football management as a coach working at MK Dons, Muangthong United and Liverpool Academy; more recently he has been involved with Australian club Brisbane Roar and East Bengal in India.
Players and sports bettors are at the heart of everything we do, and we want to provide them with the best information on the industry to enable them to make the best choices based on their needs.
Based on this all of the major bookmakers will be automatically included in our awards process. We created the categories after speaking to the bettingexpert community so we really know what matters to them. As a result the awards categories can change depending on the market, so if you see an award in the UK that doesn’t appear in Poland, that’s why. If you think there is something missing, then let us know.
This is the process we have created to make the Better Collective Bookmaker Awards the most robust and beneficial to our users, your customers.
If you have any questions at all about the process please feel free to get in touch as we would be happy to answer any questions you may have.
This year we were able to collect data from a full 12 months and are continuing to do so at fixed points each month or, as per our methodology, as deemed appropriate to measure effectively. This means that our awards do not represent a single snapshot in time, but rather a more comprehensive view of each operator’s offering, with data gathered over a longer period of time.
If you are interested in working with us on the awards please get in touch with Shona who will be happy to have a chat about how we could best work together. We don’t believe in one size fits all and want to work with brands that share our values.
We want to hear from the bettors. This is the award every bookmaker wants to win. This is the community’s opportunity to vote for the bookmaker they think is the very best in the UK market. Voting for this award will be hosted on bettingexpert.com.